What is an influencer rate card and how do I make one?

An influencer rate card is a document listing your standard pricing for different types of brand collaborations — Reels, YouTube integrations, LinkedIn posts, Stories and more. It's what you hand over the moment a brand asks "what are your rates?" instead of scrambling to work out a number on the spot.

What to include

• A rate per format, per platform — not one flat number. A Reel, a Story and a Carousel have different reach and effort; price them separately.
• Your audience snapshot — followers, average views, engagement rate, top audience locations.
• Add-ons as separate line items — usage rights (+30–50%), exclusivity (+40%), rush delivery — never baked silently into the base price.
• Past brand collaborations (if you have them) — social proof that shortens the negotiation.

Structure it by platform, not as one number

Brands rarely buy just one platform. Listing your Instagram Reel rate, YouTube integration rate and LinkedIn post rate side by side on one document lets a brand build a cross-platform package without a back-and-forth for every quote.

How to get the numbers

Rather than guessing, base each line on a CPV (cost-per-view) calculation adjusted for your niche, city tier and engagement — that's a defensible number if a brand pushes back, versus "this is just what I charge."

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